Deutscher Ärzteverlag was founded in 1949, and is one of the leading medical specialist publishers in the German speaking region. As an innovative media company it combines tradition and innovation into a homogeneous product portfolio. The publisher publishes professional policy magazines, publications from diverse specialist associations and other newspapers and magazines in the healthcare market. Moreover, the publisher has strong online brands that optimally supplement the product portfolio. The publishing range is rounded off by medical books, organisational resources for practices and clinics and training programmes for various fields of disease. The publisher also stands for trade with medical products and art. The publisher’s stockholders, each holding a 50 percent share, are the two umbrella organisations of the German medical profession – the German Medical Association and the National Association of Statutory Health Insurance Physicians.
Strong brands in medicine: a combination which surely makes Deutscher Ärzteverlag unique. Because of the strong bond with its stockholders, the German Medical Association and the National Association of Statutory Health Insurance Physicians, Deutscher Ärzteverlag, in connection with its subsidiaries and company shares as a media group, can put high-reach print and online brands with higher than average credibility into the field.
On the one hand, this ensures wide target group coverage enabling opinion leaders and decision makers to be addressed by professional publications such as Deutsches Ärzteblatt (German Medical Journal) – the leading specialist title in the area of medicine. On the other hand, subject-specific titles and special issues and special productions, topic-based specials and online products ensure a particularly precise peak and target group address without coverage loss.
The media group Deutscher Ärzteverlag supports you with individual and target-oriented communication solutions for your target group address: whether cross-media campaigns via one or more titles, short advertising flights or regular allocations, the publisher team will be pleased to advise and support you on achieving your optimum solution at any time.
You can find extensive data on media performance values and key figures in the media data of the titles for physicians.
The German Medical Association (Bundesärztekammer) is the central organisation in the system of medical self-administration in Germany. As the joint association of the State Chambers of Physicians (Landesärztekammer), it represents the interests of 506,014 physicians (status: 31/12/2017) in matters relating to professional policy, and plays an active role in opinion-forming processes with regard to health and social policy and in legislative procedures.
The Associations of Statutory Health Insurance Physicians (Kassenärztliche Vereinigungen; ASHIPs) make sure that 72 million compulsorily insured people can consult a physician or a psychotherapist of their own choice at any time and anywhere in the country. ASHIPs guarantee high quality of medical care. They make medical services available and improve them continuously. ASHIPs represent about 165 000 doctors and psychotherapists and lobby for keeping up and improving the medical system with its top quality.